Marketing and Communications Director

Columbia, SC
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Salary: $78,000 - $105,290.25 annually
Created: May 4, 2022


Richland Library is seeking to hire a Full-Time Marketing and Communications Director at our Main location.

Sample Duties:

  • Effectively demonstrates characteristics of being enthusiastic, outgoing, and strongly customer-service oriented, including the application of the Richland Library’s customer engagement standards.
  • Greets customers & successfully ascertains individualized needs and/or requirements for each customer.
  • Engages, encourages, and assists diverse customers in all areas of the Library in a welcoming, professional, and respectful manner.
  • Serves as manager and supervisor over Marketing and Communications Department (12 FTE) including Content Strategist and team of social media and multi-media; Art Director and creative team; Digital/Web team; Community Relations Manager and team and Internal Communications Coordinator.
  • Leads in creating, developing, implementing and measuring communication plans to support the library’s Strategic Plan,
  • Ensures the customer experience supports the library’s Strategic Plan, utilizes traditional media, online marketing, social and other tools.
  • Upholds the library’s commitment to excellent customer experiences, utilizing traditional paid media, public relations, online marketing, printed collateral, social media, internal communication channels and other tools.
  • Provides advice and recommendations to library executive leadership; contributes to long-range strategic planning for the library.


  • Leads the development of digital-first marketing strategy and subsequent program elements resulting in acquisition and retention campaigns for customers, increased brand awareness and customer loyalty.
  • Directs the development of strategic and detailed marketing plans and oversees plan implementation and optimization to support library staff in their initiatives.
  • Serves as the library’s brand voice, expert and advocate for consistency, compliance and appropriate execution.

Community Relations

  • Following industry and library established best practices, ensures strong relationships with key stakeholders and robust media recognition and coverage of library events and initiatives

Digital Strategy

  • Supervises the maintenance and enhancement of library digital assets
  • Ensures that all campaigns and projects are delivered on time and on budget and support the library’s strategic plan goals and objectives.
  • Develops and maintains metrics for communication efforts.
  • Maintains responsibility for various functions related to marketing, including market research and analysis; market segmentation; customer relationship management system implementation and usage; and online and print publications.
  • Performs all appropriate budgeting duties related to the position.
  • Attends meetings and conferences as required; serves on committees and task forces as appropriate.
  • Performs other associated duties as required or assigned.


  • Bachelor’s from an accredited school in relevant area of study such as marketing, web design, information design, information technology or others. Master’s in a relevant area desirable. Transcripts must be provided upon hire.
  • 7 or more years of professional experience, including managerial experience.
  • Skills and knowledge as detailed in job description; and abilities to perform job functions.
  • Valid driver’s license and safe driving record.
  • Ability to perform essential functions of the job.

Location, Salary & Hours:

Where: Richland Library Main, 1431 Assembly St, Columbia, SC 29201

Salary Range: $78,000 - $105,290.25 annually plus excellent [benefits](

Hours: 37.5 hours per week: Monday - Friday (9:00 am- 5:30 pm) with evening, weekend or emergency hours being possible.

Job Classification Level 119 (FLSA Status: Exempt)

** Richland Library may change location and schedule of any library job.

How to apply:

Please click here to apply!

Deadline: Open Until Filled. However, we reserve the right to close this posting without notice. We encourage applicants to apply as soon as possible.

No phone calls and/or in person inquiries regarding status of applications. Applicants selected for interview will be contacted by phone.

Why the Richland Library?

Richland Library is a vibrant, contemporary organization that provides resources and information that advance the Midlands. Offering state-of-the-art technology, a great variety of literary and cultural programs and 12 bustling facilities located throughout the county, Richland Library offers a truly customized, modern library experience for residents and visitors alike.

The Richland Library is an award-winning, forward-thinking public library system because of our exceptional, diverse staff, who are passionate about serving our community. Be a part of our team and help us to continue to fulfill our mission to help our customers learn, create and share.

We are guided by our shared Vision: “to enhance the quality of life for our entire community”; and by strategic objectives including advancing our community, having an engaged staff who make a significant positive difference, and enhancing the experience and outcomes of customers who interact with Richland Library.

We are an equal opportunity employer; we consider all qualified candidates without regards to race, color, sex (to include pregnancy, childbirth, and all related medical conditions), religion or belief, gender identity, sexual orientation, national origin, age, genetic information, disability, military or veteran status, marital status, or any basis prohibited by federal, state or local law. The Library also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities. Please indicate if you need assistance completing any forms or to otherwise participate in the application process.


Published: Wednesday, May 4, 2022 14:01 UTC

Last updated: Wednesday, May 4, 2022 14:01 UTC