Web Designer and Social Media Coordinator

Description

The Web Designer and Social Media Coordinator is part of the Assessment,
Communications and Engagement (ACE) team within the Heard Libraries at
Vanderbilt University and is a key individual contributor responsible for
developing and maintaining web sites for the Libraries. The position
creates content, adapts existing content to a Web-friendly format, creates
and maintains the logical structure of the content. Reporting directly to
the Assessment, Communications and Engagement Director, the position works
with a variety of departments, colleges and others as appropriate.

The Web Designer and Social Media Coordinator will also oversee ongoing and
sustainable social media communication. The position produces relevant
content for various social media sites for targeted audiences, ensuring all
online venues are updated and maintained consistently to maintain positive
online presence.

About the Work Unit:

The Vanderbilt Libraries are central to the educational and research
mission of the university. While building upon our traditional strengths,
we are also responsive to rapidly changing research technologies of the
twenty-first century. Our aspiration is to help students and faculty turn
information into knowledge, understanding, and innovation. In each library
on campus, we strive to create beautiful and useful spaces for
contemplation, collaboration, and even inspiration.

Key Functions and Expected Performance:

Web Designer

Under the direction of the Director of Assessment, Communication, and
Engagement, maximizes web platforms to share new and existing content,
communicating the activities and mission of the libraries, its programs,
services and resources to internal and external constituencies.
Leads and coordinates website updates for the University Libraries.
Edits website content pages, and makes other website changes as necessary.
Updates website images and slideshow.
Leads ongoing efforts to improve website navigation, content, and
function. Ensures web content is optimized for search engines, consistent
with accessibility standards, and links function properly (quality
assurance).
Leads taskforces to redesign website including outreach to stakeholders.
Primary interface with the university Web Communications team for
university compliance and best practices
Conduit and member of Web Steering Council, which directs website
priorities.
Designs and maintains the Friends web page and works with Web
Communications to post Primary Source, the Friends newsletter.
Analyzes library websites for usability, creates analytical usage
reports, and reports findings to key decision makers.
Keeps current with trends and issues relating to web and library
technology in order to propose technological implementations, enhancements,
and solutions for the library website.

Social Media Coordinator

Creates and manages content for the libraries’ social media platforms,
overseeing the libraries’ presence and relationships with online
constituencies and creating effective strategies to grow audiences and
engagement.
Oversees and actively manages content on Facebook, Twitter, Instagram,
YouTube, and Flickr. Posts a robust stream of information, photographs, and
videos about programs and resources within the nine campus libraries on our
social media platforms.
Collects and assesses social media analytics data, staying informed of
the evolving social media environment, consistently growing the libraries’
online social media community and creating effective strategies to utilize
social media on behalf of the libraries.

ACE Team Member

Attends ACE meetings and participates in discussions, sharing
information with the team. Supports ACE projects when project leaders
request help.

Supervisory Relationships:

This position does not have supervisory responsibility; this position
reports administratively and functionally to the Director of Assessment,
Communications and Engagement.

Education and Certifications:

A Bachelor’s degree from an accredited institution of higher education
is necessary.
A Bachelor’s degree in communications or marketing from an accredited
institution of higher education is preferred.

Experience and Skills:

At least two years of experience in web design and social media is
necessary.
At least two years of experience coordinating social media in a
professional setting is necessary.
Basic HTML knowledge, OmniUpdate, WordPress, PowerPoint, Hootsuite, and
Emma email is necessary.
Experience in Google Analytics and Facebook Insights/Ads is necessary.
Proficiency with search engine organization and website marketing
techniques is necessary.
Experience developing and implementing strategies to use social media
to effectively communicate with audiences is necessary.
Strong interpersonal and communication skills and the ability to work
effectively with a wide range of constituencies in a diverse university
community is necessary.
Ability to evaluate new and evolving website technologies is preferred.

Key Characteristics of a Successful Team Member in this Work Unit:

Creative Thinking – Goes beyond the boundaries of the job description,
willingly takes on new challenges, finds creative solutions rather than
always awaiting direct instructions
Teamwork – Genuinely values teamwork and co-workers; make them feel
valuable and important by acknowledging what they do well. Doesn’t expect
from others effort that one is unwilling to do themselves. Finds ways to
acknowledge other’s strong suits.
Works through Issues – Recognizes that the work is about successful
outcomes. If things aren’t going well, outcomes suffer. Is willing to have
crucial conversations if things aren’t going well. Doesn’t just complain
to management . . . does everything possible to remedy the situation
directly first.
Naturally Communicates – Readily shares information and is comfortable
working within a highly collaborative team. Communicates proactively.
Understands that open communication and the sharing of knowledge is
fundamental to the success of the team. Asks for advice, and considers it
thoughtfully.
Adaptability – Reads cues and adapt accordingly. Adjusts style and
approach to accommodate the styles and needs of others. Can anticipate and
effectively de-escalate potential conflicts.

About Vanderbilt University

Vanderbilt is a renowned private institution founded in 1873 and located in
the heart of Nashville, Tennessee. The university’s students, faculty, and
frequently cite Nashville and the surrounding area as one of the many perks
of being a part of Vanderbilt community. Vanderbilt University is a place
where your expertise will be valued, your knowledge expanded, and your
abilities challenged. It is a place where your diversity is sought and
celebrated. It is a place where employees know they are part of something
bigger than themselves, take exceptional pride in their work and never
settle for what was good enough yesterday. Vanderbilt was recently ranked
#2 for “best quality of life” and “great financial aid” in the Princeton
Review among 382 top colleges and universities, as well as #5 for “best run
colleges” and “beautiful campus,” and #6 for both being in a “college city
that students love” and having “great campus/city relations.”

About Vanderbilt Benefits
In addition to offering a lively community that encourages learning and
celebrates diversity, Vanderbilt University offers a competitive, flexible
benefits package including health, dental, vision, life, accidental death &
dismemberment, disability insurance, paid time off, and a 403(b) retirement
plan with employer match. Vanderbilt offers tuition assistance to
employees, spouses and dependent children. Also, after five years of
service, Vanderbilt will pay up to 55% of the tuition for up to three
dependent children to earn a bachelor's degree. Learn more about
Vanderbilt's benefits at VU Benefits Overview.

Qualifications
Job requires Bachelors and 1 Years of experience or the equivalent.
Job: External Affairs & Communications Professionals
Primary Location: United States-Tennessee-Nashville
Organization: 31110 - Library Administration