Web Content Strategist

University Park
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Created: June 23, 2016


The Pennsylvania State University Libraries seeks a strategic and creative individual for the position of Web Content Strategist. This position will have responsibility for content strategy across the Libraries website. The person will report to the Manager of Discovery, Access and Web Services in the Libraries Technology Department and work closely with the Public Relations and Marketing Department and Assessment Department.

The position will work collaboratively across a large and distributed organization of content authors and stakeholders. The Libraries website is a complex, integrated online environment of Penn State Libraries-created content and licensed library databases and resources. The successful candidate will have an understanding of library systems as well as locally authored web content, and a keen knack for problem solving for optimum user experience.

The Web Content Strategist will act as a key member of the web teams and stakeholders to develop a content strategy document for the Libraries website, as well as workflows related to content lifecycle. The strategist will assess and create a content inventory, assign and track new content and develop and maintain a gap analysis. The Web Content Strategist will create and edit content and work with other writers, while collaborating closely with Public Relations and Marketing on developing and enforcing editorial style guidelines. The Web Content Strategist will mentor content authors and help develop training and educational materials, emphasizing accessibility and user experience of content within our content strategy. The Web Content Strategist will also provide advice and consultation for additional websites and tools in the Libraries to achieve a consistent voice.

This job will be filled as a level 3, or level 4, depending upon the successful candidate's competencies, education, and experience. Typically requires a Bachelor's degree or higher plus four years of related experience, or an equivalent combination of education and experience for a level 3. Additional experience and/or education and competencies are required for higher level jobs.

Required skills include: writing and editorial experience; knowledge of UX principles; strong project management skills; demonstrated content management software experience; strong interpersonal and communication skills; familiarity with library resources databases; and knowledge of accessibility WCAG 2.0 and Section 508 guidelines. Preferred qualifications include knowledge of search engine optimization and experience working with Drupal and developing information architecture for desktop and mobile web. Knowledge of Agile SCRUM; demonstrated experience implementing content strategy methods across a variety of channels, including website, e-mail communications, and social media; and experience with bibliographic exchange protocols and open standards, such as OpenURL, are also preferred. Candidate should be prepared to provide examples of previous work.

The University Libraries is a multicultural environment that embraces respect and diversity.


Published: Thursday, June 23, 2016 12:26 UTC

Last updated: Tuesday, February 28, 2017 23:40 UTC